I’m always checking in with the Content Marketing Institute, and lately I’ve been adapting Shane Barkers “4 Tips for Engaging Instagram Content” as strategy for servants of the poor and marginalized. This will get you started.

Leverage user-generated content

One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your goals or message. Get your members to create brief (2 minutes or less) videos or video-montages.

Create a contest

Running a contest to give away some swag (tee shirts, hats, etc.) always attracts users’ interest. It’s even more powerful when you incorporate user-generated content into the contest. Use a hashtag that encapsulates your message or captures the viewer’s attention enough to make them want to create content and promote the giveaway.

Show your mission in action

To create engaging content on Instagram, show users how to fulfill the mission in their life. Friends like to get ideas and see what strategies that they use fit with yours, so keep your content as actionable as possible.

Tell a story

Creating a story about the mission engages your base and your stakeholders and creates a compelling reason for them to click on your site and start looking for more.

Read the full article, and create your own “adaptive re-use.”