More and more we’re relying on social media as a large part of our fundraising efforts. You want a response. You want to create urgency. Consider these key elements whenever you’re designing a fundraising campaign.
So it’s your job to compel a supporter to act now. Not tomorrow, not next week.
But how do you convey urgency without being pushy?
Talk about the most important thing: them
Talk about urgent news
Tell them what they’ll miss if they don’t act now
Tell them their impact will be doubled for a limited time
Tell them to do it NOW
Create URGENCY.
Fundraising expert John Haydon says, “A simple way to create a sense of urgency is to use certain time-based trigger words in your copy:
- Now
- Quick
- Instant
- Hurry
- Fast
- Etc…”
Read his easy-to-understand and insightful article, “How to Add Urgency to Your Fundraising Appeals Without Being Pushy” on his blog.
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