“Measuring your social presence in 2018 is about so much more than likes and shares though. Sure, even if seeing those “like” notifications make you absolutely giddy, you need to turn those moments into action.” So say the gurus at Sprout Social.
Brent Barnhart fills us in:
For example, do you know what your top-performing posts look like so you can recreate them time and time again? Are you capitalizing on those instances when someone in your industry shows your social content some serious love?
Oh, and do you know how people land on your profiles in the first place? If you don’t know the answers to these questions quite yet, don’t freak out.
With so many social media monitoring tools out there, it’s not so tough to wrangle your most important metrics without breaking a sweat.
Why You Need Social Media Monitoring Tools
There’s a reason why marketers today embrace a data-driven approach to social media rather than blasting off posts and tags at random.
With the help of monitoring tools, question marks such as the best times to post or figuring out how to get in front of influencers don’t have to be total mysteries.
Rather than revamp your entire social presence, social media monitoring tools clue you in on your strengths and what to do to grow your audience and influence by the numbers.
We’ve broken down 12 tools across all of the top social networks to help you do just that. If you want to know how to get your brand noticed via social and how to capitalize on the moments that matter the most, any combination of these tools are fair game.