Microblogging. Do it.

Don’t know what it is? Read this Wiki first.

Why?

1. Less Time Spent Developing Content
It takes time to write or put together content for a lengthy blog post. With microblogging, on the other hand, you can post something new that takes as little as a few seconds to write or develop.

2. Less Time Spent Consuming Individual Pieces Of Content
Because microblogging is such a popular form of social media and information consumption on mobile devices, it’s worth being able to quickly get the gist of the post in a short, straight to the point format without needing to read or watch something that takes too much time.

3. The Opportunity For More Frequent Posts
Traditional blogging involves longer but less frequent posts while microblogging involves the opposite (shorter and more frequent posts). Since you’re saving so much time by focusing on just posting short pieces, you can afford to post more frequently.

4. An Easier Way To Share Urgent Or Time-Sensitive Information
Most microblogging platforms have been designed to be easy and fast to use. With a simple tweet, Instagram photo, or Tumblr post, you can update everyone on what’s going in your life (or even in the news) at this very moment.

5. An Easier, More Direct Way To Communicate With Followers
Besides being able to communicate better with more frequent and shorter posts, you can also use microblogging platforms to easily encourage and facilitate more interaction through commenting, tweeting, reblogging, liking and more.

6. Mobile Convenience
Last but not least, microblogging wouldn’t be as big of a deal as it is right now without the growing trend toward mobile web browsing. It’s too hard to write, interact and consume lengthy blog posts on a smartphone or tablet, which is why microblogging goes hand in hand with this newer form of web browsing.

adapted from “What is Microblogging,” by Daniel Nations.