“Generation what?” say the entrepreneurs at mobileserve.

It’s true – there’s a new generation coming of age. Just as you got your Family branch up to speed to cater to everything Millennial, the first Generation Z-ers are about to graduate from college and bring with them a new set of dynamics.

The Vincentian Family should begin considering how Generation Z’s entrance into their world will shape charitable giving, service and advocacy. Although that future is still unknown, Generation Z has made some initial waves. So, mobileserve has gathered current research to help prepare nonprofits for larger shifts to come.

Who is Generation Z?

Generation Z, also known as “iGen,” or “screenagers,” is firmly rooted in the digital age. They don’t know what it’s like to live without the cloud, social media, and many of the instant streaming capabilities we know today. They make up 27% of the population, and they are making a name for themselves as a highly entrepreneurial and charitable generation.

Read their fine analysis, “If You Haven’t Engaged Generation Z, Start Now.”