Strategic Planning

St. Vincent was fond of the classic adage, "Totum opus nostrum in operatione consistit." "All of our work consists in action." Or, again, "All our works end up in action." or, more loosely, "Action is our entire task." This applies to everyone, especially leaders....

Evangelization takes planning. Planning takes research. Research means reading a lot of current marketing articles. Often, when planning our evangelization initiatives we think of using social media. But we don't make a social media plan. What is this plan? A social...