Social Media

Online Fundraising: Communicating Urgency

More and more we're relying on social media as a large part of our fundraising efforts. You want a response. You want to create urgency. Consider these key elements whenever you're designing a fundraising campaign. So it’s your job to compel a supporter to act now....

What Makes A Great Video?

What makes a great video for web or for Facebook? From the people at Buffer on Medium.com we have some hints from the marketing world. Buffer Intro Video Proof 2 So let's break it down in our language: Focus on stories, not on convincing anybody. Be...

My Images Take FOREVER to Load…

Brian Jackson on kinsta.com says, "Trust us, you don’t want Google to hate your website. Fortunately, you can reduce your image’s file sizes to help improve your website’s performance. One problem with formatting them is that modifications often reduce their quality...

Social Media Channels Are Search Engines, Too

Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Neil Patel makes this point in his Quicksprout article on why social is the new SEO: “We need to understand that search engine...
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