They were all there waiting for me,” the Pope said. “When I arrived, they made noise, as young people do. I went to greet them and only a few gave their hand. The majority were with their cellphones (saying), ‘photo, photo, photo. Selfie!’
Social
Advocacy: Do it!
by Aidan R. Rooney, C.M. | April 15, 2018 | Formation, Technology: Issues and Uses | 3 Comments
Vincentians of every branch are often shy, or at least trying to be humble. Humility is a great goal. Not advocating isn’t humility. Here’s how Daughter of Charity Julie Kubasak is trying to advocate.
Exposing Vincentian “Fake News”
by Aidan R. Rooney, C.M. | April 10, 2018 | Formation, Social | 0 Comments
We probably need to be forgiven for permitting social inequality to grow. Vincent had tenderness of heart. He understood that some problems require a complex, even systemic, response. But we can’t learn it from these quotes. They are “fake news.”
Microblogging: Why you should use Twitter (and Instagram, WhatsApp, Tumblr and YouTube)
by Aidan R. Rooney, C.M. | April 3, 2018 | News, Social Media | 0 Comments
Microblogging wouldn’t be as big of a deal as it is right now without the growing trend toward mobile web browsing. It’s too hard to write, interact and consume lengthy blog posts on a smartphone or tablet.
So Many Metrics, So Little Time
by Aidan R. Rooney, C.M. | March 20, 2018 | Formation, Social Media, Technology: Issues and Uses | 0 Comments
Keeping track of these metrics doesn’t have to be so daunting when you have the right tools on deck. By knowing what people are saying about your organization’s content and responding in a timely manner, you ultimately set yourself up to grow your social presence faster.
Video or text?
by Aidan R. Rooney, C.M. | May 15, 2018 | Social, Technology: Issues and Uses
Video not only adds value to everyday organizational communication, it personalizes internal communications in a way that can have a big impact on our Vincentian “corporate” culture.
Top 10 Social Sites
by Aidan R. Rooney, C.M. | May 8, 2018 | Social, Social Media
Most of this top 10 list probably won’t come as much of a surprise, but there are a few newer platforms here that you may not have heard of but should get to know if you’re immersed in the digital marketing industry.
7 Steps to Recycling Your Best Facebook Content
by Aidan R. Rooney, C.M. | Jul 11, 2017 | News, Social, Social Media
John Haydon's blog has another sharp tip for social media administrators. Here’s the process I teach my clients to get the amazing results mentioned above: Step #1: Download Facebook Insights – Export at least six months of Post Data (shown below). Make...
Facebook is Adding Donate Buttons to Charity Live Videos
by Aidan R. Rooney, C.M. | Jul 4, 2017 | News, Social
There is a way for missionaries to do more of what they're not often too good at: getting people to donate! Facebook says it's in the process of expanding its Fundraisers tool to more than 750,000 non-profits, which includes the option to add a donate button to Live...
Editorial: Collaborating to “Feed” the Vincentian Family
by Aidan R. Rooney, C.M. | Jul 4, 2017 | News, Social, Vincentian Family
Two years ago, when famvin.org was a project of the Congregation of the Mission, a trio of Vincentian priests - John Maher, C.M., Joseph Agostino, C.M., and famvin.org's founder John Freund, C.M. - consulted with many others and produced a plan approved by the...
Resources for Church Communications in the Digital Age (Stuff to Read)
by Aidan R. Rooney, C.M. | Jun 27, 2017 | Social, Social Media
In a great review of existing resources for communicators, Faith and Leadership of Duke University Divinity School lays it all out. Christian leaders -- like leaders in all sectors -- have at their disposal one of the most powerful communications tools ever devised....
Now on Social: It’s About Marketing
by Aidan R. Rooney, C.M. | Jun 20, 2017 | Social
Good marketing theory and practice can aid your social media strategy. In "Nonprofit Marketing in 2017: Challenges, Strategies, and Examples," Ann Gynn lays it out for us. Nonprofits start with a critical ingredient that many B2B (Business to Business) and B2C...
Online Fundraising: Communicating Urgency
by Aidan R. Rooney, C.M. | Jun 13, 2017 | Social, Social Media
More and more we're relying on social media as a large part of our fundraising efforts. You want a response. You want to create urgency. Consider these key elements whenever you're designing a fundraising campaign. So it’s your job to compel a supporter to act now....
What Makes A Great Video?
by Aidan R. Rooney, C.M. | Jun 6, 2017 | Social, Social Media
What makes a great video for web or for Facebook? From the people at Buffer on Medium.com we have some hints from the marketing world. Buffer Intro Video Proof 2 So let's break it down in our language: Focus on stories, not on convincing anybody. Be...
Can Artificial Intelligence Help the Vincentian Family Mission?
by Aidan R. Rooney, C.M. | May 30, 2017 | Church, Social, Technology: Issues and Uses
Catholic religious news and spirituality site "Aleteia" asks, "Can Artificial Intelligence Help the New Evangelization?" Aleteia has adopted a technology called chatbot to help people use the resources on their site. It's fascinating! For most Catholics,...
My Images Take FOREVER to Load…
by Aidan R. Rooney, C.M. | May 23, 2017 | Social, Social Media
Brian Jackson on kinsta.com says, "Trust us, you don’t want Google to hate your website. Fortunately, you can reduce your image’s file sizes to help improve your website’s performance. One problem with formatting them is that modifications often reduce their quality...