New Seton Logo Unveiled

John Freund, CM
March 27, 2007

seton logoEMMITSBURG, MD, March 14, 2007: The Daughters of Charity Emmitsburg Province announces plans for celebrating the Bicentennial of Saint Elizabeth Ann Seton’s arrival in Emmitsburg in July 1809; and unveils the logo, The Seton Legacy of Charity, which will graphically represent the beginning and continuation of her legacy.
St. Elizabeth Ann, the first native-born North American to be canonized, founded the Sisters of Charity of St. Joseph’s near Emmitsburg based on a modified rule of the Daughters of Charity founded by Saint Vincent de Paul and Saint Louise de Marillac at Paris in 1633. Her legacy left six religious communities with more than 5,000 members, hundreds of schools, social service centers, and hospitals throughout America and around the world.

The overall design of the Bicentennial logo reflects simplicity which Vincent de Paul stated “The Spirit of your Company consists of three things: to love Our Lord and serve Him in a spirit of humility and simplicity. As long as charity, humility, and simplicity exist amongst you, one may say: “The Company of Charity is still alive,” Sister Betty Ann McNeil, D.C. and archivist, explained.

The embedded cross in Seton symbolizes St. Elizabeth Ann’s baptism as a Christian: “Will not Jesus Christ be with me? Was I not signed with the cross of salvation in Baptism?” and her faith which she described as “the thirst and longing of my soul is fixed on the cross alone.”  The blue ink of the lettering symbolizes St. Elizabeth Ann’s devotion to Mary, Mother of God, and the blue-grey hue of the Daughters of Charity traditional dress.

The logo symbols of mountains and valley represent St. Joseph’s Valley is situated at the base of Catoctin Mountain, the easternmost spur of the Blue Ridge Mountains, which are in turn a part of the Appalachian Mountain Range. Elizabeth frequently referred to the peace of her valley home and the beauty of the mountain which she loved and referred to as St. Mary’s Mountain. The tan ink reflects natural earth tones.

The logo symbol of a sapling represents the Sisters of Charity that St. Elizabeth Ann founded to educate young children in the faith and to care for the sick and poor of her day. According to Sister Betty Ann, St. Elizabeth Ann Seton was familiar with sacred scripture and alluded to her establishment as a “little mustard seed” which spreads its branches well (Cf. Matthew 13). The green ink reflects dynamism and growth for the sapling, her foundation.

The “little mustard seed” was first planted July 31, 1809 in the valley of the mountains but it grew, spread, and prospers still through members of the Sisters of Charity Federation, the Daughters of Charity, and many of her other successors.

The bicentennial year is set to begin January 4, 2009, St. Elizabeth Ann’s feast day. Planned events such as the recreation of St. Elizabeth Ann’s journey from Baltimore to Emmitsburg, Maryland (approximately 57 miles) will be held throughout the year.

Contact: Lori Stewart
Phone: (301) 447-7165
Email: lstewart@doc.org

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9 Comments

  1. Sister Ellen Eisenberger

    What a beautiful, well-thought-out symbol. Thank you, Lori

  2. Mary Louise Zollars, DC

    The text description of the logo sounds just great. I love the simplicity it describes! The logo itself, as shown, is very faint on the computer screen, so I’m glad you used the test to describe it. On programs, stationery, etc., etc. I hope it will be in a tad darker print. Thanks for all your work!

  3. Sr. Regina Hlavac, DC

    I love it! It is so interconnected with people and with nature. Kudos to the team!

  4. jbf

    A word of clarification. We folks at famvin had nothing to do with the logo project itself. I simply posted the press release someone sent and used the graphic it contained.

    If someone sends a better image we can always replace the original graphic used on famvin.

    John Freund, CM

  5. Sr. Mary Vincent Haggerty

    Dear Sister Betty Ann and committee,

    The logo is special!

    It is a great testimony to a little work of Charity born in the USA in a small town. Lovely, and very root oriented.

    Thanks and congratulations.
    SMV, DC

  6. Sr. Joan Drega, D.C.

    A most meaningful and beautiful design. It’s so full of meaning, yet so simple. One of the best things I’ve seen. Thanks to all who worked on it. EAS’s story is so full and rich. It took quite an imagination to capture it with such simplicity.

    Many thanks,

    Sr. Joan Drega

  7. Sr. Margaret Mary

    I love the simplicity and the beautiful, almost whimsical ‘feel’. Somehow it captures Elizabeth Ann Seton for me.
    Thanks so much.

  8. Lori Stewart

    In response to JBF’s comment regarding the quality of the logo, I will be happy to send a better version. Please let me know where I should send it.

  9. Jo Ann Ganber Berberian

    Hi,
    I was trying to get in touch with Sister Regina Hlavac. We went to Seton together. If anyone knows how to get in touch please let me know.
    Thank you for your help.
    Jo Gamber Berberian