Social Media
Connecting in a “Selfie” world
by Aidan R. Rooney, C.M. | May 22, 2018 | Reflections, Social, Social Media | 0 Comments
They were all there waiting for me,” the Pope said. “When I arrived, they made noise, as young people do. I went to greet them and only a few gave their hand. The majority were with their cellphones (saying), ‘photo, photo, photo. Selfie!’
Top 10 Social Sites
by Aidan R. Rooney, C.M. | May 8, 2018 | Social, Social Media | 0 Comments
Most of this top 10 list probably won’t come as much of a surprise, but there are a few newer platforms here that you may not have heard of but should get to know if you’re immersed in the digital marketing industry.
Instagram Tips
by Aidan R. Rooney, C.M. | May 1, 2018 | Social, Social Media | 0 Comments
To create engaging content on Instagram, show users how to fulfill the mission in their life. Friends like to get ideas and see what strategies that they use fit with yours…
Kinetic Typography: use it!
by Aidan R. Rooney, C.M. | April 17, 2018 | Formation, Social Media | 1 Comment
Here’s the best collection of kinetic typography possibilities I’ve seen in a while of this powerful, artful mode of communication. Here’s a nice example from the Vincentians (SSVP) of Australia. Tell Frédéric’s story, or anyone else’s!
![Echo the Voice of the Poor @SVDPUSACouncil](https://b704496.smushcdn.com/704496/en/files/2018/07/voice-twitter.png?lossy=2&strip=1&webp=1)
Echo the Voice of the Poor @SVDPUSACouncil
by Aidan R. Rooney, C.M. | Jul 24, 2018 | Formation, Social Media
Using Twitter? You help SVDP’s Voice of the Poor and lots of other Vincentian Twitterers by using handles (@) and hashtags in your tweets and retweets!
![The Next Greatest Generation](https://b704496.smushcdn.com/704496/en/files/2018/06/greatest-generation.jpg?lossy=2&strip=1&webp=1)
The Next Greatest Generation
by Aidan R. Rooney, C.M. | Jun 12, 2018 | Formation, Social Media
Specialized social media platforms are facilitating the release of the creative and compassionate energy of today’s “greatest generation”.
![4 Things You Must Consider Before Building Social Video](https://b704496.smushcdn.com/704496/en/files/2018/06/video-for-social-media.jpg?lossy=2&strip=1&webp=1)
4 Things You Must Consider Before Building Social Video
by Aidan R. Rooney, C.M. | Jun 5, 2018 | Formation, Social, Social Media
The great part about social video marketing and trying something new is that you have the ability to test your strategies and make tweaks accordingly. Don’t be afraid to try things as long as you evaluate and analyze well!
Online Fundraising: Communicating Urgency
by Aidan R. Rooney, C.M. | Jun 13, 2017 | Social, Social Media
More and more we're relying on social media as a large part of our fundraising efforts. You want a response. You want to create urgency. Consider these key elements whenever you're designing a fundraising campaign. So it’s your job to compel a supporter to act now....
What Makes A Great Video?
by Aidan R. Rooney, C.M. | Jun 6, 2017 | Social, Social Media
What makes a great video for web or for Facebook? From the people at Buffer on Medium.com we have some hints from the marketing world. Buffer Intro Video Proof 2 So let's break it down in our language: Focus on stories, not on convincing anybody. Be...
My Images Take FOREVER to Load…
by Aidan R. Rooney, C.M. | May 23, 2017 | Social, Social Media
Brian Jackson on kinsta.com says, "Trust us, you don’t want Google to hate your website. Fortunately, you can reduce your image’s file sizes to help improve your website’s performance. One problem with formatting them is that modifications often reduce their quality...
Social Media Channels Are Search Engines, Too
by Aidan R. Rooney, C.M. | May 16, 2017 | Social, Social Media
Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Neil Patel makes this point in his Quicksprout article on why social is the new SEO: “We need to understand that search engine...
Measure Your Media Outcomes
by Aidan R. Rooney, C.M. | May 2, 2017 | Formation, Social, Social Media
How to measure.... We're becoming accustomed to mounting social media campaigns for just about everything, What can media accomplish? What can it affect? Restating those questions from an evaluation perspective translates to: how can one measure the impact of media?...
Using Promoted Tweets to Connect with the World
by Aidan R. Rooney, C.M. | Apr 18, 2017 | Social, Social Media
Promoted Tweets are regular Tweets with the added bonus that they can reach more people who are interested in your mission. They should be used to place your best content in front of the audience that matters to you at the right time. If your goal is to drive a...
What About Using Facebook “Stories” for Vincentian Quotes? Vincent says…
by Aidan R. Rooney, C.M. | Apr 4, 2017 | Formation, Reflections, Social, Social Media
Yeah! All over the world, Vincentian quotes on Facebook stories.... Facebook says... The feature lets people share videos and photographs in the Facebook app, which will appear on top of the News Feed. After 24 hours, the Facebook Stories also disappear. Facebook...
A Vincentian “Gutenberg” Moment
by Aidan R. Rooney, C.M. | Mar 28, 2017 | Formation, Social, Social Media
In a recent Stanford Social Innovation Review article, Marina Gorbis writes: I would argue that we are living through our own Gutenberg moment—a moment of transformation in our fundamental tools for creating, expressing, and sharing information, ideas, and knowledge....
Facebook Live: Tips
by Aidan R. Rooney, C.M. | Mar 7, 2017 | Social, Social Media
Here are some tips for Facebook Live from social media guru John Haydon: Facebook Live Tip #1: Don’t freak out Mistakes will be made. No matter how much you prepare, every now and then something goes wrong. This is especially true when trying something for the first...