More and more we’re relying on social media as a large part of our fundraising efforts. You want a response. You want to create urgency. Consider these key elements whenever you’re designing a fundraising campaign.

So it’s your job to compel a supporter to act now. Not tomorrow, not next week.
But how do you convey urgency without being pushy?

Create URGENCY.

Fundraising expert John Haydon says, “A simple way to create a sense of urgency is to use certain time-based trigger words in your copy:

• Now
• Quick
• Instant
• Hurry
• Fast
• Etc…”

Read his easy-to-understand and  insightful article, “How to Add Urgency to Your Fundraising Appeals Without Being Pushy” on his blog.