Why Instagram news? Why Twitter news? Younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.

At the very end of last month, Instagram announced their new Topic Channels in the Explore section.

These “channels” can appear at the top of the Explore section and will show users different categories of posts they can click to see. These recommendations will be based on the user’s on-platform behavior, and they offer a new great way to potentially connect with more members of your target audience who haven’t met you yet.

Read more at Adespresso!

Why do I talk about Instagram and not SnapChat? Because every demographic needs their social media channel where I don’t bother them!