We are taught writing for academic purposes, writing for the web is different.

John Freund recently wrote me:

Unfortunately, many writers have not grasped the difference between writing for print and for the digtial publication.

Make your copy easy to read:

• Use short paragraphs – four sentences max;
• Use short sentences – twelve words on average;
• Skip unnecessary words;
• Avoid jargon;
• Avoid the passive tense;
• Avoid needless repetition;
• Address your web visitors directly. Use the word you;
• Shorten your text.

He writes the way he advises! Effective writing for the web takes practice.

He suggests this article for all of us to digest:

9 Simple Tips for Writing Persuasive Web Content