Instead of explaining the desperate plight of the homeless at the Society of St. Vincent DePaul (Australia) 2008 appeal launch last week, the society gave disposable cameras to 100 marginalised people in New South Wales and asked them to take a snapshot of their life.

Excerpt from the Cooma Express website…

The stark images of poverty have been used on television promotions on posters that adorn the Cooma’s Vinnies Store.

Store manager Suzanne Broder said the images, which include ones of mattresses strewn on the concrete floor of a dark ally and of homes in disarray, provide a ‘reality check’ for the wider community.

“I’ve had people who have come in aghast at the ads on television for the appeal.

“I think it’s more shocking to them because of the real people featured in the ads,” she said.

The ads appear to have already motivated people to give to the winter appeal.


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