I’m not arguing that we shouldn’t learn to write well, but video has its advantages.

What’s more, I’m not saying that being Vincentian is a business, but we can learn a lot from business and professional practice.

People from the business world hear about St. Vincent and are amazed at his life and his acumen. Jo Tango, a businessman who says he has “friends” in the Vincent de Paul Society, penned a short appeal after listening to a homily about St. Vincent. He called it, “An Entrepreneur from the 16th Century.” They see us. Do we see them, and their abilities as a window on how to be better?

So listen to this:

Video not only adds value to everyday business communication, it personalizes internal communications in a way that can have a big impact on corporate culture. New tools provide innovative ways to communicate with your workforce. For example, instead of sending the team your usual quarterly business newsletter, why not send a video message? Visual content is more personal and easier to absorb, it brings the leadership team up close and personal with the team as a whole, and employees are more likely to enjoy, and actually engage with, the content when it isn’t another block of text.

What if it said this?

Video not only adds value to everyday Vincentian organizational communication, it personalizes internal communications in a way that can have a big impact on our organizational culture. New tools provide innovative ways to communicate with your members. For example, instead of sending the team your usual quarterly newsletter, why not send a video message? Visual content is more personal and easier to absorb, it brings the leadership team up close and personal with the team as a whole, and Vincentians are more likely to enjoy, and actually engage with, the content when it isn’t another block of text.

People not reading your letters or newsletters? Why not mix it up. Meet online. Send video messages once in a while. Analyze data together. This article, at diversifiedUS is worth a thoughtful read. Click to read “Video Has Become a Mainstream Business Tool—How That Can Impact Your Business.”