Lou Dubois of Inc. says, “Despite the change in technology, the press release remains one of the best ways to get your message out. But writing a press release for social media is not like writing a traditional press release.

Before digging in, however, it is important to note that social media press releases do not replace traditional releases, they complement them – much in the same way that social activities and campaigns work best in conjunction with traditional PR initiatives.

“If you think of a press release as points in time, a social media release is really an evolving continuum,” says Jamie Turner, chief content officer with BKV Digital and Direct Response and co-author of How to Make Money with Social Media. “The reason for that is that even if you do a social media release that goes out and targets everyone, the nature of social media is that it moves so rapidly between people and the conversation quickly grows organically. You have to engage yourself and evolve the conversation as it’s happening, rather than standing by waiting to see what the reaction is.”

In this guide, we will explore what defines a social media press release, the biggest mistakes made in social media releases, and how to measure success of a social campaign via engagement and effectiveness.”

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