Weapons of mass distractionBe honest! What is your attention span? Noted social media guru Beth Kanter reflects on  “How To Train Your Attention and Be Effective When Working Online”

Take a guess. Be honest. How long can you pay attention when working online before your mind wanders?

According to the Statistic Brain site list of attention span stats, in 2000 we had a 12 second attention span compared with an 8 second attention in 2013.   To put this context, a gold fish has an attention span of 9 seconds!    Attention span is the amount of concentrated time on a task without becoming distracted. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. It’s no surprise attention spans have been decreasing over the past decade with the increase in external stimulation – social media, mobile phones, and the flood of online information.

What’s making our human brains like those of gold fish?

Hint… look at the graphic she uses in the article.

Then read How To Train Your Attention and Be Effective When Working Online”


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