SVDP “most effective brand in Australia”

Unilever is the most effective marketer in Australia while St Vincent de Paul Society is the most effective brand, according to the 2013 Global Effie Effectiveness Index.

Clemenger BBDO Melbourne was named the most effective agency office, The Monkeys took out most effective individual agency office, while WPP Group was named the most effective holding group and Y&R the most effective agency network.

The three-year-old Global Effie Index, produced in partnership with Warc, is determined by success in the more than 40 national and regional Effie Awards programs.

Carl Johnson, Effie Worldwide chairman of the board of directors and co-founder of Anomaly, said: “Now that the Global Effie Index is in its third year, shifts and trends can be studied and leveraged on a global and regional basis for maximum impact and learning.

Warc chief executive Louise Ainsworth said: “The Effie Index benchmarks the brands, marketers and agencies that are consistently delivering ideas that work and identifies the companies that are changing the game. It is a resource and an inspiration for marketers from various business categories and areas of the world.”

Most Effective Marketers in Australia

1. Unilever
2. Procter & Gamble
3. Coca-Cola
4. Nestlé
5. McDonald’s

Most Effective Brands in Australia

1. St Vincent de Paul Society
2. Commonwealth Bank
3. Art Series Hotels
4. WA Office of Road Safety
5. 7-Eleven

Most Effective Agency Holding Groups in Australia

1. WPP Group
2. Omnicom
3. Enero

Most Effective Agency Networks in the Region

1. Young & Rubicam
2. BBDO Worldwide
3. Lowe & Partners
4. BMF
5. Leo Burnett Worldwide

Most Effective Individual Agency Offices in Australia

1. Clemenger BBDO Melbourne
2. BMF Sydney
3. 303 Perth
4. GPY&R Sydney
5. Naked Communications Sydney

Most Effective Independent Agencies in Australia

1. The Monkeys Sydney
2. AJF Partnership Melbourne
3. Ward6 Sydney
4. Banjo Sydney