Perhaps not quite in the category of “Ripley’s Believe It or Not”, of 6.8 billion people on the planet. 4.0 billion of them own a mobile phone, but only 3.5 billion of them own a toothbrush.
Here are 24 other facts that might surprise you…
- There are 271 Million Mobile Subscribers in the US. Charts Bin
- 82% of adults have a cell phone.
- 31% of mobile subscribers own a smartphone. Nielsen
- There are 5 times as many cellphones in the world as PCs. Impiger Mobile
- 25% of Americans use only mobile devices to access the internet (as opposed to desktops). On Device Research
- Brands using SMS and MMS can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike. Mobile Marketer
- The average person has their cellphone within reach 14 hours a day. Impiger Mobile
- 90% of text messages are read within 3 minutes of being delivered. Singlepoint
- 9 out of 10 mobile searches lead to action, over half leading to purchase. Google
- 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result. Google
- Mobile coupons receive 10 times higher redemption rates than print coupons. Borrell Associates
- Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent. InsightExpress
- 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action. Microsoft
- The Weather Channel gets 6 to 7 times higher click through rates on mobile display (banner) ads than on desktop display (banner) ads. Ogilvy
- Overall, in the last 12 months, the amount of data the average smartphone user consumes per month has grown by 89%, from 230 MB in Q1 2010 to 435 MB in Q1 2011. Nielsen
- Perhaps more importantly, the amount the average smartphone user pays per unit of data has dropped by 43% percent in the last year, from 14 cents per megabyte (MB) to 8 cents per MB, according to Nielsen.
- Despite the Android lead in smartphone market share, when examining the total reach of the Apple iOS platform (which resides on iPhones, iPads and iPod Touches), Apple iOS outperforms Android by 59%. comScore
- In total, 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in, according to comScore.
- Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. comScore
- 81% of smartphone users have used their smartphone to browse or look for products or services and 50% have made a purchase with their smartphone, according to research from Prosper Mobile Insights.
- Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). Prosper Mobile Insights
- Data from Jumptap’s STAT report suggests that while its network reaches an even split of men and women, men are more likely to click on ads. Not surprisingly, household income has the most impact on mobile ad click-through rates.
- 43% of marketers currently use mobile technology, according to a study from the Unica “The State of Marketing 2011” report. Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology.
- Apple’s iOS sees the highest click-through-rate with the ads run on iOS devices have almost double the CTR (.72%) of those on Android devices (.41%), according to a report from Jumptap.
Tags: Anti-poverty strategies, Mobile phones
