The Essl Social Prize is awarded to elected persons, which have already achieved outstanding social improvements, and is connected to the implementation of social innovation. In this context, every year efficient, path-breaking projects – which are in need to be supported – are promoted with a donation of one million Euro and implemented as a role model.

In the last few decades Father Wolfgang Pucher, CM has managed to give numerous homeless people a sense of new hope with his exceptional social initiatives.

  • 30 St. Vincent de Paul initiatives and a total of
  • 57 St. Vincent de Paul societies in Austria and Slovakia

Together with the Essl Foundation, a special project will be established with the prize money from the Essl Social Prize 2012: “Housing First” is an innovative approach to permanently liberating homeless people from their situation. The concept was first implemented in New York in 1992 as “Pathways to Housing”.

The basic idea was to provide a place to live for homeless people and, combined with intensive psychological support, to carefully reintegrate them back into society. In Boston the concept was taken up under the name “Housing First” and developed further. Recently the idea has also been implemented in Europe, so far in Amsterdam and Helsinki.

The Essl Social Prize 2012’s prizewinning project, the first “Housing First” project in Austria, is to enable independent living for homeless people in Salzburg again in three years.

Homeless individuals are provided accommodations in affordable rental flats distributed throughout the city and given support there by trained social workers for several years. Each resident receives the support necessary to work on psychic traumas and re-building self-confidence. Ultimately the individuals are to remain in their rental flats on a permanent and independent basis and to become socially stable.

Previous experience attests to a remarkable 70 to 90 percent chance of success for the model.

“Housing First” has been developed in Salzburg in the last few months together with a large number of experts and in dialogue with the province and city of Salzburg, housing cooperatives and many others social organizations active in Salzburg. In the first year the project launched with ten flats; after three years there are to be about 50.

After the successful pilot project in Salzburg “Housing First” is to be implemented in other large cities in Austria as well.

Wolfgang Pucher was appointed parish priest of St. Vincent’s Church in Graz in 1973.

In 1991 he launched the VinziBus initiative, which today provides meals to 70 homeless people per day.

Since then over 30 additional initiatives have followed, among them

  • VinziDorf, a long-term hostel for the chronically homeless. Since its foundation Graz has been free of homeless people.
  • VinziBett (night shelter for the homeless)
  • VinziBus (mobile food bank)
  • VinziHaus (point of contact for people seeking help)
  • VinziHelp (legal and financial support for women)
  • VinziMarkt (two social markets)
  • VinziMed (infirmary with medical care)
  • VinziNest (Emergency shelter for foreigners)
  • VinziSchutz (Emergency shelter for foreigners) V
  • inziShop (sale of used clothes)
  • VinziTel (homeless hotel to bridge the short to medium term removable housing problems)
  • VinziPort (Emergency shelter for EU citizens)
  • VinziRast, in which a total of 450 people can find accommodations and 500 people can be fed per day.

With his projects Father Pucher succeeds at providing help to socially disadvantaged, destitute and homeless people on a daily basis.

Criteria of the nomination of the Essl Social Prize

  • The Laureate: experienced Social Entrepreneur
  • The Project: Social innovation that is evolving or extending her/his good work

o   Role Model, scalable and/or reproducible

o   sustainable

o   Enabling and empowering

o   Worldwide, no regional preferences

o   To the immediate good of persons in need (requirement of Austrian tax law)

o   Optional: Non-financial involvement of Essl Foundation and/or bauMax-Group and its employees in the project

He joins other illustrious award winners such as Bill Drayton of Ashoka , a non-profit organisation aimed at location and supporting socially oriented entrepeneurs around the world. Over the last three decades Ashoka has succeeded in affording the concept of “social entrepreneurship” global significance and building an international social network. To this day more than 2,500 Ashoka Fellows have been supported in about 70 countries on five continents.

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