Talk about making effective use of the media. A quick search of Google for the words Vincent de Paul Christmas Appeal revealed 9 of the first 10 were from the Society’s appeals in Australia. The other one was from the Salvation Army in the UK. The second  result below was particularly striking illustrating the themes,

  • “The nightmare before Christmas knowing you’ll be spending it alone…” and
  • “Try kissing under the mistletoe with an eviction notice hanging over your head…”

As they appeared in Google

  1. St Vincent de Paul Society Charities | Vinnies Australia

     

    From everyone at the St Vincent de Paul Society, we wish you a happy and safe Christmas. Thank you. To download the 2010 Christmas Appeal poster, click here
    www.vinnies.org.au/CachedSimilar

    ?

  2. St. Vincent de Paul Society Christmas Appeal: Eviction | Ads of  (link no longer active)

     

    St. Vincent de Paul Society Christmas Appeal: Nightmare before Christmas Next · Skoda Praktik: How safe is your workplace?
    adsoftheworld.com/…/st_vincent_de_paul_society_christmas_appeal_evictionCached
  3. St Vincent de Paul Christmas Appeal – Greenslopes Private Hospital

     

    For many years GPH has supported the St Vincent de Paul Christmas Appeal where staff in all areas across the hospital join together spirit of Christmas and
    www.greenslopesprivate.com.au/Our…/christmasappeal.aspxCached
  4. Christmas Plea” Print ads for St Vincent De Paul by CLEMENGER BBDO

     

    Clemenger BBDO Sydney encouraged people to donate to the St.Vincent de Paul Society Christmas Appeal by further highlighting the plight of those who find
    www.coloribus.com/…/st-vincentdepaulchristmas-plea-11049155/Cached
  5. Featured website – St Vincent de Paul – CathNews

     

    Nov 24, 2010 St Vincent de Paul has launched its Christmas Appeal for 2010. The Vinnies website has a click-through for anyone wanting to donate,
    www.cathnews.com/article.aspx?aeid=24279

    Get more results from the past 24 hours

  6. Christmas Plea” print ad for St Vincent De Paul in AUSTRALIA by

     

    Clemenger BBDO Sydney encouraged people to donate to the St.Vincent de Paul Society Christmas Appeal by further highlighting the plight of those who find
    www.advertolog.com/st-vincentdepaul/…/christmas-plea-11049155/Cached
  7.  

  8. Vinnies Christmas Appeal Luncheon – Events – Illawarra Mercury

     

    St Vincent de Paul Society “Vinnies” is holding a “2010 Christmas Appeal Luncheon”. Come join us for a fun afternoon of entertainment, delicious food
    www.illawarramercury.com.au/eventdetails/…christmasappeal…/46518.aspx



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