VATICAN CITY, JAN. 24, 2007 (Zenit.org).- Here is the message Benedict XVI wrote on the occasion of World Communications Day 2007, which will be observed May 20 with the theme: “Children and the Media: a Challenge for Education.”
1. The theme of the Forty-first World Communications Day, “Children and the Media: A Challenge for Education”, invites us to reflect on two related topics of immense importance. The formation of children is one. The other, perhaps less obvious but no less important, is the formation of the media.

The complex challenges facing education today are often linked to the pervasive influence of the media in our world. As an aspect of the phenomenon of globalization, and facilitated by the rapid development of technology, the media profoundly shape the cultural environment (cf. Pope John Paul II, Apostolic Letter The Rapid Development, 3). Indeed, some claim that the formative influence of the media rivals that of the school, the Church, and maybe even the home. “Reality, for many, is what the media recognize as real” (Pontifical Council for Social Communications, Aetatis novae, 4).

2. The relationship of children, media, and education can be considered from two perspectives: the formation of children by the media; and the formation of children to respond appropriately to the media. A kind of reciprocity emerges which points to the responsibilities of the media as an industry and to the need for active and critical participation of readers, viewers and listeners. Within this framework, training in the proper use of the media is essential for the cultural, moral and spiritual development of children.

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