The New York Times 4/26/06 points out that there is a new attitude on the part of some religion-based organizations: as these groups grow bigger and more financially robust, they are taking their work to so-called secular agencies instead of firms specializing in Christian outreach.he problem for some organizations is that Christian ad agencies may not perform on a “world-class level,” said Ron Luce, the president and founder of Teen Mania. His organization, founded in 1986, sponsors youth events across the country that attract tens of thousands of teenagers.
“I think people have gotten more and more open to dealing with secular firms when they see that there’s no way to get the job done otherwise, at least in Christian circles,” Mr. Luce said. “I know a lot of leaders in the faith-based community, and they don’t have a problem going to a secular agency if they’re reputable and have good character.”
The agencies that specialize in Christian marketing maintain that they still have an edge over secular firms like Tocquigny. BuzzPlant, an agency based in Franklin, Tenn., that specializes in religion-based marketing, started out in 2000 by courting publishers of Christian music.
The article also points out that..”According to a study by the market research publisher Packaged Facts, a division of MarketResearch.com, domestic sales of religious products are likely to grow to $9.5 billion by 2010.”
