…Nonprofits should similarly be aware of — and concerned about — the way Google is changing “business as usual.” Traditional methods of fundraising and attracting volunteers may suddenly be eclipsed — not that it isn’t happening already — by more efficient techniques that leverage the network and the new tools emerging on the web.
The Google Economy
Submitted by Chris Locke on November 5, 2005 –
An article by Steve Lohr in today’s New York Times — Just Googling It Is Striking Fear Into Companies — ends with the senior vice president of global marketing for Chrysler saying: “We think there is plenty of opportunity for innovation in the Google economy.”
The article paints Google search as a disruptive technology, which it certainly is, and points out how it has many companies and industries both exploring new options… and quaking in their boots.
Nonprofits should similarly be aware of — and concerned about — the way Google is changing “business as usual.” Traditional methods of fundraising and attracting volunteers may suddenly be eclipsed — not that it isn’t happening already — by more efficient techniques that leverage the network and the new tools emerging on the web.
Expensive snail-mail campaigns never were that effective, and today may even be counterproductive compared to the organizational transparency and more human-to-human style of Internet communications.
Tags: Philanthropy
