The power of this story already equals 35 million viewing hours!  The 30 minute Kony 2012 video is now officially the fastest spreading viral video of all time, with over 70 million views and half a million comments in less than 5 days — and by the time you finish reading this post, there’s bound to be many more.

Apart from the merits of this video which is also drawing significant critical backlash there does seem to be a lesson in here for the Vincentian Family. Stories, well told, are powerful tools as the voice of the poor and suffering.

How did this video reach reach so many people? There are various professional analyses – What Kony 2012 can teach non-profits about marketing and  How Did the Kony 2012 Video Go Viral So Quickly?

For Vincentians it can serve as a reminder of the power of our advocacy if we take it seriously and do it well. We must learn to be more effective in telling the story of the forgotten and marginalized ones.


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