Social Media

Microblogging: Why you should use Twitter (and Instagram, WhatsApp, Tumblr and YouTube)

Microblogging wouldn’t be as big of a deal as it is right now without the growing trend toward mobile web browsing. It’s too hard to write, interact and consume lengthy blog posts on a smartphone or tablet.

So Many Metrics, So Little Time

Keeping track of these metrics doesn’t have to be so daunting when you have the right tools on deck. By knowing what people are saying about your organization’s content and responding in a timely manner, you ultimately set yourself up to grow your social presence faster.

Why I Gave the Bishop a Pokémon Game @NiagaraUniv

Recently, thanks to the folks in Campus Ministry, I had a great conversation with Bishop Malone and 18 other students. We had a chance to ask about current events, situations in schools, and just hang with the Bishop, which was a blast. This meeting gave me the...

How to Do a Facebook Audit in 60 Minutes or Less

Brent Barnhart's article on Sprout Social is a great little "quick and dirty" evaluation tool for Facebook. No matter how you slice it, Facebook is changing and brands need to keep up. Rather than worry about your content getting buried or losing followers in the face...
Top 10 Social Sites

Top 10 Social Sites

Most of this top 10 list probably won’t come as much of a surprise, but there are a few newer platforms here that you may not have heard of but should get to know if you’re immersed in the digital marketing industry.

Writing for Social Media

Writing for Social Media

Lou Dubois of Inc. says, "Despite the change in technology, the press release remains one of the best ways to get your message out. But writing a press release for social media is not like writing a traditional press release. Before digging in, however, it is...

Teaching with Social Media

Teaching with Social Media

Social media has changed the way people communicate and share information in their personal and professional lives. It's a safe bet that most students in any college classroom have used or are familiar with sites like Facebook and Twitter. Yet surprisingly, some...

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