Social Media

Measure Your Media Outcomes

by Aidan R. Rooney, C.M. | May 2, 2017 | Formation, Social, Social Media | 1 Comment

How to measure.... We're becoming accustomed to mounting social media campaigns for just about everything, What can media accomplish? What can it affect? Restating those questions from an evaluation perspective translates to: how can one measure the impact of media?...

Using Promoted Tweets to Connect with the World

by Aidan R. Rooney, C.M. | April 18, 2017 | Social, Social Media | 0 Comments

Promoted Tweets are regular Tweets with the added bonus that they can reach more people who are interested in your mission. They should be used to place your best content in front of the audience that matters to you at the right time. If your goal is to drive a...

What About Using Facebook “Stories” for Vincentian Quotes? Vincent says…

by Aidan R. Rooney, C.M. | April 4, 2017 | Formation, Reflections, Social, Social Media | 0 Comments

Yeah! All over the world, Vincentian quotes on Facebook stories.... Facebook says... The feature lets people share videos and photographs in the Facebook app, which will appear on top of the News Feed. After 24 hours, the Facebook Stories also disappear. Facebook...

A Vincentian “Gutenberg” Moment

by Aidan R. Rooney, C.M. | March 28, 2017 | Formation, Social, Social Media | 0 Comments

In a recent Stanford Social Innovation Review article, Marina Gorbis writes: I would argue that we are living through our own Gutenberg moment—a moment of transformation in our fundamental tools for creating, expressing, and sharing information, ideas, and knowledge....