Contemplation: The Medium is the Message

Tim Williams
April 22, 2025

Contemplation: The Medium is the Message

by | Apr 22, 2025 | Formation, Reflections, Society of St. Vincent de Paul, SVDP Contemplation | 0 comments

This post originally appeared on ssvpusa.org

In a 1964 book, Marshall McLuhan concluded that “the medium is the message.” To fully understand a message, in other words, you need to understand the means by which it was delivered. This is perhaps why, from the time of creation, God has chosen so many different media to speak to us. He did so through the prophets, He did so from the mountaintops, He did so through storms and destruction, and He even did so in a tiny whisper. But still, it seemed, we did not understand. How frustrated must He have been with His children?

And so, He chose a new way to teach us. Rather than summon us to the mountain again, He came to us. He put on the cloak of humanity and made Himself one of us. He, the Lord Almighty, came to His lowly creatures, and He came not as a king or ruler, but as a humble, common man. As Bl. Frédéric once put it, the one who “regenerated the hidden world is a divine person who was hidden for thirty years in the workshop of a carpenter.” [24th Lecture at Lyon]

If not to the Father, to whom might we better listen than to one just like us, one who shares our suffering, one who comes not to be served, but to serve? One who loves us beyond all reason?

Frédéric’s Saint-Simonian classmates in the Conference of History strongly believed that their way of scientific progress, of planning the lives of others, could lead to the perfectibility of material lives. In challenging Frédéric to show the good of the church, it was their very confidence that they could be more than carpenters; that they could be architects that revealed to Frédéric the answer to their challenge: “We must do what is most agreeable to God…Let us go to the poor.” [Baunard, 65]

And so, then as now, we go to our neighbors, not as social workers or teachers, not as architects, but as carpenters, not as strangers, but as friends. We go to them in their homes, on the streets, in hospitals, in prisons, or in nursing homes. “In this way,” the Society’s Council General explains, “the contrast is obvious between the Society’s openhanded offer to help, in a spirit of love and friendship, and a State activity which demands that the poor come for help to a certain location.” [Commentaries, p.87]

On its surface, our message to the poor may appear to be assistance with rent or utilities, help with a job application or car repair, or “any form of help that alleviates suffering or deprivation and promotes human dignity and personal integrity in all their dimensions” because “no work of charity is foreign to the Society.” [Rule, Part I, 1.3]

But our true message, delivered by one who comes not to be served, but to serve, is best understood by understanding the medium, and like the Incarnate Word, our medium is love.

Contemplate

How can I best make my message to the neighbor a message of love?

By Timothy Williams,
Senior Director of Formation & Leadership Development
Society of St. Vincent de Paul USA.


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