Implementing a mobile strategy is no longer an option for Vincentian Family brnaches, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Maybe more are only connecting from their phones through Facebook, Twitter or Instagram.
Despite the explosion of mobile usage, too many communications teams (or their leaders) think that having a successful mobile strategy means simply creating a mobile-friendly website. But that’s just a start.
In reality, an effective mobile strategy encompasses design, content, and messaging into all channels used for communicating, teaching and fundraising – websites, emails, appeals, events, blogs, and social media.
Read Julia Claire Campbell’s insightful article in full by clicking here.