Depaul Street Corners presents both sides. Quite literally, “there is another side to the story”. (Be sure you study the picture!)
There is a clever new campaign launched for Depaul Nightstop, a service that matches up homeless young people with volunteers who are able to put them up for the night. The program has been going for over 20 years, with over 700 people already hosting young people in their spare rooms across the UK. In 2014, Nightstop UK provided 13,400 bednights to young people over 2014.
Now, it’s time do more. That is why Depaul teamed up with Publicis London to launch a poster campaign and encourage potential volunteers to text Depaul and sign up. Posters explaining how the service works will be fly-posted around the corners of buildings in London – the very places homeless youths find themselves without accommodation. One side of the corner explains the negative preconceptions people have about giving up their spare room to a homeless youth. But when both sides are read together the message transforms, showing the benefits of volunteering. Quite literally, “there is another side to the story”.
Based on a recent survey Depaul conducted in partnership with research company Opinium across the UK, Londoners are the most open to helping the homeless:
- 57% of Londoners have given money to a homeless person
- 46% of Londoners have bought food for a homelessness person
- 11% of Londoners have called a homelessness charity about someone sleeping rough
- 40% of Londoners would volunteer for a homelessness charity
- Most importantly, 18% (one in six) Londoners would have a homeless person stay for a night.
Nightstop volunteers are ordinary people helping those with nowhere to stay the night. More young people than ever are sleeping in unsafe places. We saw demand for our emergency accommodation services soar over 300% in London last year.
We need more volunteers to come forward so we don’t turn people away. That is why we are launching the Street Corners campaign today. Join in with this fantastic and rewarding work – text NIGHTSTOP on 70660 to volunteer with us today or tweet using #DepaulCorners to raise awareness.