Hectic, on-the-go mothers are using Facebook more than ever to network and stay in touch with friends, new research reveals.
Marketing company Mums Now surveyed 1,000 mothers, and concluded that 99% had Facebook accounts; most used the social media site up to three hours a day, the company said.
The majority of the subjects’ Facebook activity occurred at night between 8 and 10 p.m., researchers said. Online activity was significantly lower during the weekdays from 8 a.m. to 4 p.m.
“Mums cannot only keep in touch with friends, but can find out about sales, new products, recipes and more,” Mary-Anne Amies, director for Mums Now, told The Australian. For entrepreneurs, she said, it’s a useful marketing tool, which also keeps them up-to-date during off hours.
Watch the video below to learn more about the study. How often do you use Facebook? What other benefits can it provide to someone with a busy lifestyle?