Texting saves children’s lives

A very powerful brief  video (link no longer active)draws our attention to an often underappreciated source of social action — not just those at the top, but those in the middle. Separating the new and the scalable from what actually makes an impact, Nancy calls for a culture of doers. She is the CEO and Chief Old Person of DoSomething.org, the largest organization in America for young people and social change, and the founder of Dress for Success, the organization that helps women transition from welfare to work. Some facts she notes

• “We’re finding [texting] 11 times more powerful than email [for communicating with kids].”
• “Texting has 100% “open rate (even if kids do not always reply to their parents.”