BIRMINGHAM, Ala.–(BUSINESS WIRE)–At the beginning of the summer, St. Vincent’s Health System launched a new branding campaign entitled, “Care You Can Believe In” across Central Alabama. As healthcare professionals, every day they demonstrate how beliefs can make a difference and wanted to provide an opportunity for the community to share theirs.

The advertising campaign first featured a series of outdoor billboards, broadcast television commercials and print ads which posed the question “What do you Believe?” The question was answered with statements such as “I believe in long weekends,” “I believe little things matter” and “I believe experience is the best teacher.”

Additionally, the campaign invited the public to visit the campaign website ( to post their own beliefs and read the beliefs of others. On the site, the public could post their beliefs in the categories of care, community, education, faith, family, friends, humor, love, pop culture, role models and work. Designed to engage the public, more than 480 responses were posted and 6,196 visits were made to the site during the initial launch of the “What Do You Believe?” campaign.

On July 2, the integration of Eastern Health System into St. Vincent’s Health System became official. Today, they publicly announced the facility name changes associated with the change in ownership for Eastern Health facilities and the modification of St. Vincent’s Hospital’s name. These changes will be formally announced at a facility celebration to be held this week.

The system will be able to make an even greater impact on the health of the community by connecting five facilities: St. Vincent’s Birmingham (St. Vincent’s Hospital), St. Vincent’s East (Medical Center East), St. Vincent’s Blount (Medical Center Blount), St. Vincent’s St. Clair (St. Clair Regional Hospital), and St. Vincent’s One Nineteen Health & Wellness.

“Each of our facilities has unique strengths, great traditions, and a true commitment to serve their community,” said St. Vincent’s Health System President and Chief Executive Officer Curtis James. “It is wonderful to see how we have been able to join together, under a common mission and commitment to provide quality health care. We are very grateful for the guidance of our boards and the Daughters of Charity as we have forged this new system. It has taken a great deal of hard work and prayer, but the future looks bright.”

St. Vincent’s Health System is comprised of St. Vincent’s Birmingham, St. Vincent’s East, St. Vincent’s Blount, St. Vincent’s St. Clair and One Nineteen Health and Wellness. Together, they are dedicated to spiritually-centered, holistic care that sustains and improves the health of individuals and communities. St. Vincent’s Health System is a health ministry of Ascension Health.

Ascension Health is the nation’s largest Catholic and non-profit health system, with more than 100,000 associates serving in 67 acute care hospitals and dozens of related facilities in 20 states and the District of Columbia. The system delivers care with a spiritually-centered, holistic approach that sustains and improves the health of the communities it serves.

Source: Business WireÂ

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