African-Americans and English-speaking Latinos continue to be among the most active users of the mobile web. Cell phone ownership is higher among African-Americans and Latinos than among whites (87% vs. 80%) and minority cell phone owners take advantage of a much greater range of their phones’ features compared with white mobile phone users. ”

In total, 64% of African-Americans access the internet from a laptop or mobile phone, a seven-point increase from the 57% who did so at a similar point in 2009.

Could mobile use be a gateway for people of color to harness more of the  broader digital world?  Both activists and advertisers believe so. Organizations like VozMob have successfully utilized mobile phones (both smartphones and their more basic phone companions) to reach different types of populations.( The Pew Research Center report, “Mobile Access 2010” as quoted in NPR’s Tell Me More.)

What are the implications for those of us who wish to speak of the Charism?


Tags: , ,
FVArchives

FREE
VIEW